Essence of Harris are a premium fragrance company based on the Scottish Isle of Harris. Essence of Harris required an updated Shopify website to launch in line with their new branding.
I worked on restructuring the website to showcase and categorise the growing selection of products. Creating a logical tagging system was an essential part of sorting the collections to make it easy for customers to find what they are looking for.
Additional functionality was introduced to the site such as the online loyalty program. Instructional content was added for the loyalty program as well as for the newly introduced refill stations in the Glasgow store.
The goal was to create a consistent brand experience online to marry up with the launch of the new packaging and brand identity roll out in stores.
Digital advertising
